Government of Yukon launches new tourism dashboard

March 17, 2025

The Government of Yukon announces the launch of a new online service that provides a window into the territory’s active tourism sector.

Informed by direct feedback from tourism stakeholders, the Yukon Tourism Indicators Dashboard is a new source for sharing Yukon tourism data. The dashboard highlights visitor numbers, spending patterns and seasonal trends to help inform decision making and industry plans.

The new dashboard features data about border crossings, airport arrivals, hotel and short-term rental indicators, employment rates, restaurant and retail sales, business counts and consumer confidence. Data sources are updated weekly or monthly and the dashboard is also easily expandable as new datasets become available.

For more information and to use the dashboard, people can visit yukon.ca/access-yukon-tourism-indicators-dashboard.

Tourism is a key driver of the Yukon’s economy and having reliable data at our fingertips allows us to support the sector more effectively. This new dashboard makes it easy to track tourism activity and identify opportunities for sustainable development. Tourism operators, communities and stakeholders are encouraged to explore the dashboard and use the insights to help shape their strategies and investments.

Minister of Tourism and Culture John Streicker

The Yukon Tourism Advisory Board (YTAB) is thrilled with the launch of the Yukon Tourism Indicators Dashboard. The YTAB’s approach is to make recommendations to the Minister that are market-driven, research-based and industry-led. The collection and reporting of reliable data through the Yukon Tourism Indicators Dashboard will support timely, informed decision making that supports the priorities of Yukon tourism businesses, communities, First Nations and all Yukoners.

Yukon Tourism Advisory Board Chair Denny Kobayashi

Quick facts

• Data on the dashboard comes from a variety of Yukon government sources as well as Statistics Canada, Destination Canada and other providers. The dashboard includes historical data going back as far as 30 years.
• This service absorbs and improves upon the previous Yukon Sustainable Tourism Dashboard and replaces the old method of publishing quarterly reports. Reports from previous years have been added to the Government of Yukon’s Open Data platform.

 

Media contact

Laura Seeley
Cabinet Communications
867-332-7627
laura.seeley@yukon.ca

Alicia Debreceni
Communications, Tourism and Culture
867-3323670
alicia.debreceni@yukon.ca

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