Reclaiming Inuit ingredients sets this body-care company apart – while connecting it to community – The Globe and Mail
Mar 20, 2023
Bernice Clarke first sought out a solution for her dry skin in 2012.
It’s a chronic problem living in the North’s “arctic desert,” she says. She was recommended body butter – which she purchased from a craft market in Ottawa. But with the high price of shipping to Iqaluit, Ms. Clarke sought a better solution: to buy the ingredients wholesale and create the butter herself.
Soon, Ms. Clarke, an Inuk woman from Iqaluit, was overflowing with the stuff and giving it away to her friends, who reported that her product was helping heal their dry skin and soothe their eczema.
With a bit of encouragement, Ms. Clarke decided to start selling her butter at a local craft fair. Her husband, Justin, was dubious that the product would sell – but Ms. Clarke returned home after two hours with over $3,000 and a sly, “I told you so,” she recalls.
Read More: https://www.theglobeandmail.com/business/article-reclaiming-inuit-ingredients-sets-this-body-care-company-apart-while/